Part B:

Equity suggests that a collective belief in fair treatment and reward of people causes us to act to resolve perceived inequity by improving or limiting our performance, allocating rewards differently, or leaving the situation.

Behaviorism is introduced as another theoretical to understanding and controlling , causes and means of influencing at .
Operant conditioning is the relationship built between the and the consequence.

Four basic processes are essential for influencing through operant conditioning:

1.positive reinforcement
2.negative reinforcement
3.omission and,
4.punishment.

Aversive control or negative reinforcement and punishment, and affirmative control or positive reinforcement and omission, are designated as two kinds of control strategies for modifying -related .

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