Discover Your Unique Life to be smart and creative. Business has a simple formula, Do It Now :)
Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
The marketing mix includes four tools used to create the desired response from consumer and business markets. These four tools include product, price, place and promotion. Marketers design the marketing mix so that consumers and business consumers will seek to exchange or trade money or something else of value for product.
The strategic process of marketing planning begins with an assessment of factors within the organization and in the external environment that will help or hinder the development and marketing of products. Based on this analysis, marketing objectives are set and strategies are developed.
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