is the of planning and executing the conception, pricing, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.


The marketing mix includes four tools used to create the desired response from consumer and business markets. These four tools include , price, place and . Marketers design the marketing mix so that consumers and business consumers will seek to exchange or trade or something else of for .


The strategic of marketing planning begins with an assessment of factors within the and in the external environment that will help or hinder the development and marketing of products. Based on this analysis, marketing objectives are set and strategies are developed.

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