Part B:

And about the research process:

It begins with defining the problem to be researched and choosing the type of research that will provide the needed information.
Exploratory research may be necessary to identify specific questions or issues, which can be addressed through problem-solving research.
Good research methodology will assure data that are reliable, valid, and representative of the population of interest.
In addition, the importance of marketing research to the firm in a global marketplace, where barriers to conducting marketing research may be related to the infrastructure of a country, translation problems, and legal restriction, is cleared for all, but in future we’ll discover it.

And finally, the variety of research techniques that available to marketers, are:

1. Exploratory research

2. Problem-solving research

3. Causal problem-solving research

4. Descriptive studies

In addition, the true value of research to the firm will be in how marketers implement the research results.

Bookmark and Share:

Related posts