The ways in which products are classified:

Consumer products are classified according to how long they last including durable goods which provide benefits for months or years and nondurable goods which are used up quickly or are useful for only a short time.

Consumer products are also classified by how they are purchased including convenience products, shopping products, specialty products, and unsought products.

products are for commercial uses by organizations and are classified according to how they are used.

New products are anything consumers perceive to be new and may be classified as to their degree of newness including continuous innovation, dynamically continuous innovation, and discontinuous innovation.

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