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The process of product adoption and the diffusion of innovations
30Apr2008 Filed under: Business, Marketing, Products Author: DaryooshProduct adoption is the process by which an individual begins to use a new product while the diffusion of innovations is how a new product spreads through a population.
The stages in the adoption process are awareness, interest, evaluation, trial, adoption and confirmation.
Individuals may be classified according to their readiness to adopt new products including innovators, early adopters, early majority, late majority and laggards.
Five product characteristics that have an important effect on how quickly (or if) a new product will be adopted by consumers are relative advantage, compatibility, product complexity, trainability and product observability.
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- Tags: Adoption, Advantages, Awareness, Business, Compatibility, Confirmation, Diffusion, Diffusion of innovations, Early adopters, Early majority, Evaluation, Innovations, Innovators, Interest, Laggards, Late majority, Marketing, New products, Product adoption, Product complexity, Product observability, Products, Relative advantages, Trainability, Trial
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Adoption Rules, Issues, and News » Blog Archive » The process of product adoption and the diffusion of innovations
April 30th, 2008 at 6:11 am
[...] TXMom2B wrote an interesting post today onHere’s a quick excerptProduct adoption is the process by which an individual begins to use a new product while the diffusion of innovations is how a new product spreads through a population. The stages in the adoption process are awareness, interest, … [...]
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