A.    Definition: four states are defined by integrating the change, complexity, and uncertainty dimensions.
B.    Low perceived uncertainty and a simple, stable environment: few technological changes and little differentiation.
C.    Moderately low perceived uncertainty: more complexity in the environment, lines of competition blurred, some differentiation, and change is slow, lack of homogeneity.
D.    Moderately high perceived uncertainty: simple in rapidly changing environment.
E.    High perceived uncertainty: rapid change and a complex, unstable environment.

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