Discover Your Unique Life to be smart and creative. Business has a simple formula, Do It Now :)
A. Definition: four states are defined by integrating the change, complexity, and uncertainty dimensions.
B. Low perceived uncertainty and a simple, stable environment: few technological changes and little product differentiation.
C. Moderately low perceived uncertainty: more complexity in the environment, lines of competition blurred, some product differentiation, and change is slow, lack of homogeneity.
D. Moderately high perceived uncertainty: simple firm in rapidly changing environment.
E. High perceived uncertainty: rapid change and a complex, unstable environment.
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